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The
men, women and families of the
Kentucky
beer wholesaling industry care deeply how their businesses
affect the community. They play a critical role in educating
the public about the problems of drunk driving, alcohol
abuse and illegal underage purchase and consumption. In
fact, no industry has done more to prevent abuse of its
products than the beer industry.
Additionally, the Kentucky Malt Beverage Council and the
National Beer Wholesalers Association (NBWA) sponsor several
alcohol education efforts on behalf of its wholesaler
members. The Association produces audio, video and print
public service announcements (PSAs), a Marketing and
Communications Code, a Responsible Party Planning Guide for
Hosts and Hostesses, "WE
I.D ." materials and much more.
Thanks in part to the extraordinary efforts of
America
’s beer wholesalers and their brewer partners, drunk
driving fatalities and underage drinking is at historic
lows. In fact, according to government research, more than
83 percent of
America
’s youth are not drinking illegally. However, one youth
illegally purchasing and consuming alcohol is one too many.
That is why wholesalers sponsor hundreds of programs
throughout the community to help educate youth, parents,
teachers and community leaders on the important issue of
illegal underage drinking.
Federal statistics now show that nearly 20 million teens are
doing the right thing by not drinking. Additionally,
according to the 2003 Roper Youth Report, 73 percent of
teens cite their parents as the primary influence in their
decisions about whether they drink alcohol or not.
Beer wholesalers firmly believe that parents are the most
influential deterrent to help our youth make positive
choices and refrain from illegal underage drinking. For more
information, contact kmbc@kymbc.org.
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